Design for

November 24-25, 2017
Danylo Halytskyi International Airport Lviv, Ukraine

Creative economy days

Two days event, where we will introduce the insightful European practices in industrial design and present first comprehensive study of the state of the industrial design in Ukraine. You will be able to attend panel discussions and interactive workshops from the industrial design market leaders. The Creative Economy Days aims to introduce the participants to the industrial design practices, to foster industrial design adoption, and to stimulate new collaborations.

Event is For

Production companies
Will be able to establish new contacts with the creative agencies, learn how to evaluate design as a distinct competitive advantage, find new value creating opportunities through active cooperation with creating agencies or by launching in-house creative development departments. Train in proper composing of design specification and learn more about the instruments that help to build close cooperation with creative agencies.

Creative agencies and designers
Will have an opportunity to demonstrate their latest works, learn how to constitute prosperous cooperation and set up connections with the production companies, find ways and means to bring their ides to life and to commercialize them.

May take one’s brand to a new level by enforcing creative solutions in design and innovative technologies in production. Enquire how design can be used for brand creating and increasing its value.


Alex Nesterenko

СЕО at ARTKB,  Co-Founder at Hushme
Anastasiya Biletska

Art Director at Creaheart
Oliver Marlow

United Kingdom
Co-Founder Studio TILT
Katie Beverley

United Kingdom,
Senior Research Fellow, PDR
Tetyana Stakhivsʹka

Ukraine, Co-Founder Creapro Agency
Tetiana Fishchuk

Ukraine, Head of Communications, "All Ours"
Dr. Jennifer Geroni

United Kingdom, Research and Development Manager, PDR
Natalia Senycia

Ukraine, Creative Industries Project Manager, PPV Knowledge Networks


11:00 - 12:00 Registration, welcome coffee
12:00 - 14:30 Presentations and discussions
14:30 - 15:30 Lunch
15:00 - 18:30 Presentations and discussions
18:30 - 20:00 Creative Connect
day 1
11:00 - 12:00 Registration, welcome coffee

12:00 - 13:00 Opening presentation

1. Welcoming speech from EBRD, EU4Business and PPV Knowledge Networks representatives
2. Presentation of the analytical research “Design as a product – survey of the industrial design in Ukraine”
3. Prospects for further development of design in Ukraine and current possibilities for SME

day 1
13:00 – 14:30 “Design as a stimulant of regional development"
Design and transformation of regional development.
Moderated discussion and short presentations:
1. Design as a competitive strength of regions and industries, support tools for the companies in application of design solutions.
2. Cooperation as a key factor of a successful business – how collaboration between companies and designers can impact the development in long term perspective.
3. Ecosystem of industrial design in Ukraine – aspects that need to be improved.
day 1
14.30 – 15.30 Lunch

15.30 – 17.00 New practices in design

Design in value chain – from elaboration to cooperation.
1. How can brands, production companies and designers collaborate in commencing (early) ecosystem.
2. Examples of cooperation on different levels of value chain from Ukrainian and European companies.
3. Design as investment.
day 1
17.30 – 18.30 Implementation of design in corporate structure
Embedding design in corporate structure of the business
1. Is it possible to implement design practices in conservative business environment of Ukrainian companies? Discovering flaws
2. Saleable Design and design which sell. On sale of design services to the companies and brand developing using design.
3. An example of company transformation by using design.

18:30 – 20:00 Coffee, networking 
day 2
Workshops in 3 streams
Product Design Process
- Product development stages;
- User needs assessment;
- Rapid prototyping;
- Scaling design ladder.
Workshop will be engaging for the product development managers, companies and designers who work on developing of new products and need to structure this process. During the workshop, the participants will get the point of all stages of the process and how to avoid main risks.
day 2
Experience Design
- Design for people desirability;
- Customer development in industrial design;
- Jobs to be done and hypothesis testing.
This workshop is focused on the companies with in-house product development departments and on designers, who work on product creation. You’ll learn to test hypothesises and to consider the needs of the customers on the stage of design development.
day 2
Managing Design Process
- Design through engagement;
- Collaboration in design process;
- Working with design agencies;
- Assessing economic impact of design.
Workshop will be interesting for the product companies’ owners, brands and creative agencies, which want to improve the cooperation between all the participants of the design process and development of the new product. It’ main goal is to boost the cooperation and setting up the effective communication.


Lviv Business Suport Center based on PPV Knowledge Networks
This programme is implemented by the EBRD and funded under the EU4Business Initiative of the European Unionindustry.
The EU4Business Initiative covers all EU support for small and medium-sized enterprises (SMEs) in the region of the Eastern Partnership which brings together the EU, its member states and six partner countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. More information on


Creative Economy Days Team:
Natalia Senytsya
tel: +38 067 373 54 92
Amalia Iusufova
tel:+38 067 50 94 129
Lviv Danylo Halytskyi International Airport
168, Lyubinsa Str., Lviv, Ukraine
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Creative Economy Days